How can brands leverage memes for promotions?

Juliet D'cruz

Updated on:

Who doesn’t like memes? Memes are quickly becoming one of the most popular ways to communicate with others, and brands should take advantage of this by leveraging it for their promotions.

But how can brands make memes work for them? There are several things users (customers) expect from any brand that is active on social networks; here are three tips that you can use to leverage competitive advantages over other companies:

Be Authentic

Don’t be afraid to get in on conversations that relate to your business, even if you’re not directly talking about your product or service. Here, the idea is to create a dialogue between your company and customers rather than simply putting out ads. If consumers see a real person interested in their concerns and input, they get a “human” feel out of the brand (which is always good).

Make it Relevant

With customers spending more time on social networks than ever before, it’s important to make sure that your ads are relevant and interest them enough to click through. That means staying away from irrelevant topics and even naming conventions (URLs, for instance). Tagging your ads with slang or trending words/phrases can also help further this goal of relevance.

Be Creative

Finally, creativity sells, but that doesn’t mean you need to be over the top with every promotion you run on social media sites such as Twitter. From an ad, campaign perspective, thinks about what type of users you’re trying to reach and what they enjoy doing. Then create an ad that fits into those same circles; this will build brand awareness and relevant interest in your company.

Think about how you can fit your promotions into what customers like to talk or do online. If you can pull this off, you’ll be able to create some very effective campaigns that will build brand awareness and help with increased sales. 

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Memes and promotion 

Memes are a great way to promote your brand, primarily if you target a specific niche of users. In that case, the ad might go over people’s heads who don’t quite get that type of humor/language/culture and instead turn them away from your message. Instead, try using the meme for something else, such as a contest – this helps get your name out there while still building on what customers already know about you (meme). Check Meme Scout for ideas and inspirations. 

Keep in mind that some memes do have a “time” constraint attached to them, meaning they will only stay popular for so long before going stale and losing their effectiveness with consumers. Try to keep up with what is trending at any given moment. Marketing on social media can be a lot of fun, but keep in mind that your company is ultimately responsible for creating something professional and effective with your brand. 

Although memes are not directly aimed at selling products, they still engage users in a significant way. Memes are also more than images with punchlines showing inside jokes; they often go viral over time by fans sharing them with others. Brands should approach online memes with the goal of engaging their audience in an authentic, relevant, and creative way – this is how you’ll get the most out of your efforts. 

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