Amazon Prime Video Crossed 200M Subscribers Milestone Globally..!
Building on the vision to provide best content and entertainment to its customers, Amazon Prime Video OTT platform announced that it has surpassed 200 million subscribers worldwide. Since its launch, Prime Video has become a one-stop destination for new-age entertainment and has been witnessing consistent growth with its unique short-format content. Amazon Prime Video has successfully charted growth since Corona Lockdown, released many new movies directly on its OTT. Based on the device, the quality of videos available in Prime Video ranges from 4K to 480p.
Based on the device, the quality of videos available in Prime Video ranges from 4K to 480p. Prime Video is available worldwide except for Mainland China, Iran, North Korea, and Syria, Prime passed 150 million subscribers in January 2020, Within a year the number has been increased to 200 million. For comparison, Netflix had about 204 million worldwide subscribers at the end of 2020, with Disney+ now above 100 million, making it second most widely available premium streaming services in the world.
On the other hand, Netflix reports that 2021 Q1 adds 3.98M new paid subscribers that brings a total of 208M global subscribers with a revenue of $7.16 billion. In 2020, Netflix spent $17.3 billion on video content production while Amazon says it spent $11 billion on video and music content in 2020, less when compared to Netflix.
However, Streaming Giant “Prime Video” is finally catching up With its Big Brother Netflix which surpassed 204 M Subscribers in January, 2021. Tremendous increase in Indian audience towards OTT platforms from 2020 has made Prime Video as the contender to Netflix. Indian movies like Gulabo Sitabo, Ponmagal Vandhal, Nani’s V, Anushka’s Nishabdam, Suriya’s Soorarai Pottru, Drishyam 2, Joji direct releases in Prime Video had helped them to penetrate more into Indian OTT market.